Report: Apple’s iOS 14 contains code that would let you sample apps before download
Apple has under development a feature that would allow iOS users to interact with a third-party app, even if the app wasn’t yet installed on your device, according to a report from 9to5Mac . The report is based on information discovered in the iOS 14 code, which is not necessarily an indication of launch plans on Apple’s part — but rather an insight into some of Apple’s work in progress. The feature is referenced internally as the “Clips” API — not to be confused with Apple’s video editing app of the same name. Based on 9to5Mac’s analysis, the new API works in conjunction with the QR Code reader, allowing a user to scan a code linked to an app, then interact with that app from a card that appears on their screen. Described like this, the feature sounds like a marketing tool for app publishers, as it would offer a way for users to try out new apps before they download them to get a better feel for the experience than a banner ad would allow. In addition to offering some interactivity ...